Tip One - Give a Little Love

Get close to your customers and show them how much you care.
The way we're spending is changing as the bad news unfolds around us. If we're not tightening our belts like never before, we're shopping around in the hope of landing cut-price deals.
Take a really good look at your customers. Does the 80-20 rule apply? And do you know who's in your top 20%? What makes them tick? What are they buying? Who isn't buying at all? And why? If you don't know, why not talk to them and find out? Armed with this critical customer information, you're in a much better place to start building strong relationships.  

Here's some food for thought... 

Make them an offer they can't refuse.
Dream up irresistible offers to tempt customers into spending more. And if they won't spend more, at least anything they do spend will come your way. Target customers with relevant cross-sell and upgrade messaging and show them you understand them.

Time is ticking.
Hold all your transaction, customer and billing details centrally. This will help your staff to deal with customer orders, queries and complaints more quickly and accurately.

Less waste, more speed.
Understand your customer demand and you can better predict your stock requirements and buying patterns. This means less waste and faster response times. All good when times are tough.

Look for a good match.
Target your valuable marketing efforts at prospects who match your existing customer profile. Gather feedback from delighted consumers and use it to reinforce your messaging.

Make your customers swoon.
We all want to feel loved. Give your customers a breathtaking experience with personalised service, tailored product offerings and accurate and timely information. 

Technology is making it easier to find out more about your customers. The right customer management software, coupled with powerful reporting tools, helps put your customers at the heart of your business. With better insight into customer behaviour, you can tackle potential problems before they hit.
Have you heard about the Sage 200 Suite? It has all the elements you need to help your business work smarter, whatever the economic climate, including:

Sage 200 CRM: designed to help you manage every part of your customer interactions, from first contact through to purchase and post-sales.

Sage 200 BI: powerful analysis and reporting which will transform data into meaningful intelligence 

If you're interested in finding out more, contact me on 01386 883800 or email sage@quintech.co.uk to arrange an Sage 200 demonstration with a Quintech business systems consultant.  It's a great way to find out if this powerful system is right for your business. 

Yours positively,
Ian Dally
The Quintech Smarter Business Team