-
*Customer Relationship Management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.
-
*This is a fairly broad term that is used to describe a company’s strategic relationship with its customers.
-
*A strategic approach whose goal is to get everyone in an organization, not just the marketer, to recognize the importance of customers.
-
*The technology solutions for large companies or other organizations to manage their contact with customers, including sales (and Sales Force Automation, SFA), shipping, service, and other "front office" activities.