Making email marketing easy with SAP Business One

Now more than ever it’s important for businesses to keep in touch with their customers whether that be by telephone, video-conference, post or email.

An efficient way to send larger scale communications is via email, however, extracting even basic customer data from a CRM system can be a cumbersome task, especially if it’s not something you’ve previously been used to doing.

SAP Business One customers with the Boyum Usability Package have the option to add-on the MailChimp Integration Module.

MailChimp is a free e-mail marketing tool providing your mailing list is under 2000 recipients. The B1 MailChimp Module offers integration between the two systems, providing an easy way for you to design your own campaigns, broadcast your news and special offers to your customer base as frequently as you like, and then monitor these marketing pushes to see how effective they are.

Key features:

  • Easy synchronisation of contacts in SAP Business One and newsletter recipients in MailChimp.

  • Easy reporting on open rates, click rates, bounces and unsubscribes.

  • Option for mass add and update of business partner contacts to selected online subscriber lists in MailChimp directly from SAP Business One.

  • You’ll also get better responses to your campaigns if your data is synchronised with your email platform to keep it clean and up-to-date.

We’ve been helping our client, commercial furniture and fit out company - D&G Office Interiors - to get set up so they can keep in touch with their customers. They’ve just launched a home office web shop for UK-wide delivery. More details on the product range available are here

If you’re looking for a solution that keeps your CRM data and your customer communications synchronised, get in touch and we’ll be happy to help. Email or call 01684 882700.

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